Clean Label

Clean Label

The Clean Label trend is driven by new consumers. Both buyer and citizen, the latter are always more attentive to their food and seek pleasure, health, naturalness and sincerity in the products they buy.

Clean Label – have you thought about dairy proteins?

Looking for Clean Label texturing solutions? Discover the benefits of dairy proteins.

In Europe, the market is booming with an increase in launches of Clean Label products.

Beyond the simple substitution of artificial additives or the elimination of controversial ingredients, the Clean Label aims to bring transparency (Clear Label) and sincerity in order to allow manufacturers to reassure and gain confidence. of consumers.

Our experts, specialized in the food industry and specialized nutrition present in this webinar the Clean Label as a whole: how milk proteins can be a key element in responding to this problem and propose dairy application concepts that make it possible to remove certain additives.

To learn more, watch the webinar below:

What is the Clean Label?

The Clean Label is a concept almost exclusively used in an industrial setting. From the consumer’s point of view, calling a product Clean Label, is a guarantee of more naturalness, health and transparency in the production process. It is a philosophy adopted by food producers which enables people who want to take care of themselves and their health to achieve this very simply. It is also the best way for food producers to gain the trust of their consumers every day by investing more and more in positive and sincere communication.

It should be noted, however, that the notion of Clean Label is not currently defined from a regulatory point of view.
. Indeed, there are no clearly defined specifications such as can be found, for example, in the context of an organic approach.

This is why manufacturers must be inventive in order to validate the Clean Label concept. They can rely on several elements:

The Clean Label approach for an industrialist

The Clean Label is a generic industrial term which makes it possible to set up communication and reformulation procedures for products. In order to register a product as part of a Clean Label process, several steps can be taken. Indeed, in order to promote the naturalness of a product, one of the steps that the manufacturer can put in place is to offer a list of ingredients known to consumers. It is often said that a Clean Label product is formulated with ingredients that can be found in the consumer cupboard. By offering a list of ingredients that the consumer knows, the manufacturer wishing to register for a Clean Label approach must also eliminate artificial ingredients. On the contrary, it is beneficial to enrich your product with natural ingredients (superfoods, proteins, fruits & vegetables …).

The product thus modified will be much more suited to the current demand of consumers in search of sincerity.

Apart from the product itself, there are other aspects of an enterprise that can be part of a Clean Label approach. These include – importantly – using production processes that respect the integrity of the product. More broadly, a company anchored in an environmental approach and which acts in favour of the preservation of the planet and what lives there, is better able to claim a Clean Label approach.

Finally, if we were to retain the flagship values ​​of an industrialist with a Clean Label approach, we would talk about transparency, ethics and authenticity.

Supporting our customers in improving their formulations and supporting them in their Clean Label approach is one of Eurial I&N’s ambitions.

To respond to this, our R&D team are working on protein solutions that can replace certain food additives.

Eurial I&N expertise at your service for your Clean Label initiatives

Beyond the simple substitution of artificial additives or the removal of controversial ingredients, 42% of food product launches in France are moving towards a comprehensive Clean Label approach. Clean Label is a concept almost exclusively used in the mainstream food supply.

From the consumer’s point of view, calling a product Clean Label, is a guarantee of more naturalness, health and transparency in the production process.

It is a philosophy adopted by food producers which enables people who want to take care of themselves and their health to achieve this very simply. It is also the best way for food producers to gain the trust of their consumers every day by investing more and more in positive and sincere communication. Our milk, collected by our members of the Agrial cooperative, is of French origin. At Eurial, the Milk Branch of Agrial, the origin, the local aspect of our products, the proximity to our breeders are undeniable assets on which we rely on every day and which are our strength.

Our specialty ingredients, produced in our Herbignac and Moyon factories, are made from milk or whey from casein or cheese factories. Our process of protein extraction and concentration is non-denaturing with the use of filtration membranes.

These local ingredients, produced using a transparent manufacturing process, perfectly meet the requirements of the Clean Label.

Our specialty ingredients: a Clean Label solution for the substitution of certain additives

In order to meet this growing demand from consumers and our industrial customers, the Eurial I&N teams work with the aim of providing transparency and sincerity. Supporting our customers in their Clean Label approach so that they can reassure their consumers and gain their trust is our will.

To this end, our specialty protein ingredients have undergone numerous scientific tests which have made it possible to characterize their exceptional functionalities and to compare them with additives or controls recognized for their effectiveness. In addition to this, you need to know more about it.

Eurial I&N offers you examples of application concepts that can be optimized by removing additives from the recipe and making them compatible with the Clean Label:

Our teams are at your disposal to support you in optimizing your formulations within a Clean Label process.

To find out more and find out how we can support you, contact us!

Discover our Clean Label products

SOLUBLE NATIVE PROTEINS
Soluble native milk protein concentrate 80
Whey Protein Concentrate
Serigel™ is a whey protein concentrate derived from lactoserum.
Classic
Milk permeate powder is a co-product from the manufacture of whey protein using membrane processes.